Basketball's Nomad
We profiled USC guard Tahj Eaddy, telling the gritty story of his journey from virtual obscurity to the cusp of the NBA draft.
Basketball's Nomad
We profiled USC guard Tahj Eaddy, telling the gritty story of his journey from virtual obscurity to the cusp of the NBA draft.
The Results
The Results
impressions
watch time
engagement lift
Client Insight
Client Insight
“This piece captured Tahj’s story with authenticity and impact. It was one of the standout features in our content lineup and resonated deeply with the USC community.”
“This piece captured Tahj’s story with authenticity and impact. It was one of the standout features in our content lineup and resonated deeply with the USC community.”
The Context
Our Process
USC Athletics wanted to highlight Tahj’s resilience and determination in a way that went beyond stats and highlights. We crafted a documentary-style narrative using in-depth interviews and dynamic visuals to showcase his struggles, perseverance, and breakthrough moments — creating a powerful story that connected with fans and elevated the USC brand.
USC Athletics wanted to highlight Tahj’s resilience and determination in a way that went beyond stats and highlights. We crafted a documentary-style narrative using in-depth interviews and dynamic visuals to showcase his struggles, perseverance, and breakthrough moments — creating a powerful story that connected with fans and elevated the USC brand.
Want a system that makes social work?
Turn your expertise into a steady stream of videos that build authority, grow an audience, and drive real business results
Want a system that makes social work?
Turn your expertise into a steady stream of videos that build authority, grow an audience, and drive real business results
Want a system that makes social work?
Turn your expertise into a steady stream of videos that build authority, grow an audience, and drive real business results