Remento: Grandparent

For National Grandparents Day, we told the story of Greg, Remento’s “Grandparent of the Year” winner — a moving piece about resilience, family, and healing through music.

Remento: Grandparent

For National Grandparents Day, we told the story of Greg, Remento’s “Grandparent of the Year” winner — a moving piece about resilience, family, and healing through music.

The Results

The Results

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Client Insight

Client Insight

“This is amazing work emotional, moving, and exactly the kind of story that resonates with our community.” The film earned over 63,000 impressions in its first month, drove strong engagement, and became one of Remento’s most impactful brand plays.

“This is amazing work — emotional, moving, and exactly the kind of story that resonates with our community.” The film earned over 63,000 impressions in its first month, drove strong engagement, and became one of Remento’s most impactful brand plays.

The Context

Our Process

Remento wanted to highlight their community, not just product features. We filmed Greg’s story documentary-style, capturing his journey through loss, resilience, and family connection including a surprise award moment with his daughter. Alongside the hero film, we created short-form content for ads, email, YouTube, and organic social, making the campaign multi-pronged and widely resonant.

Remento wanted to highlight their community, not just product features. We filmed Greg’s story documentary-style, capturing his journey through loss, resilience, and family connection — including a surprise award moment with his daughter. Alongside the hero film, we created short-form content for ads, email, YouTube, and organic social, making the campaign multi-pronged and widely resonant.

Want a system that makes social work?

Turn your expertise into a steady stream of videos that build authority, grow an audience, and drive real business results

Want a system that makes social work?

Turn your expertise into a steady stream of videos that build authority, grow an audience, and drive real business results

Want a system that makes social work?

Turn your expertise into a steady stream of videos that build authority, grow an audience, and drive real business results